Life brand Razer recently announced the launch of its $ 50 million Razer Green Fund.
The fund was established through zVentures with the aim of empowering and accelerating companies for sustainability, with a focus on managing renewable energy, carbon and plastics.
The first investment from the fund went to the award-winning startup of sustainable products The Nurturing Co., which is the most significant in terms of creation Bambooloo, one of the world ‘s first brands of bamboo toilet paper and plastic – free home care products.
Bambooloo is on a mission to create sustainable home care alternatives that are better for people and the planet. It is also the first brand with zero percent disposable plastic packaging for retail.
Razer puts a lot of effort into protecting the environment to protect our world for future generations. We are now looking forward to working with Bambooloo, who have gone beyond the wider protection of the planet by making plastic-free bamboo toilet paper easily accessible to Mass.
We are excited to meet such like-minded people and we are confident that more budding conservation startups will step up in the field.
Min-Liang Tan, CEO and co-founder of Razer
Prior to the Razer Fund, Bambooloo raised $ 200,000 from a small group of investors in Singapore and the U.S. in 2019.
The idea for Bambooloo was conceived in early 2016 in the US by Lara Amoroso, a single mother who wanted to stand up against the tidal wave of disposable plastic.
She then teamed up with co-founder David Ward, and Bambooloo was launched together under the leadership of The Nurturing Co. in Singapore in late 2018.
David, a veteran of the sustainable products market, shared the same vision as Lara and wanted to design and create products that better reflect consumer desires for sustainable products.
A modest toilet roll as a leading product
When Bambooloo was launched, it started with just a toilet bowl, which still forms the backbone of the brand, David said.
To this day, Bambooloo’s toilet rolls are still his bestseller. Its toilet rolls are made of 100% bamboo, which makes it completely biodegradable.
According to Bambooloou, bamboo products require 90 percent less water and 70 percent less carbon than wood pulp products.
By simply switching to Bambooloo toilet paper, a family of four can save over 30,000 liters of water a year. Furthermore, all Bambooloo packaging contains zero disposable plastic and is made from recycled paper certified by the Forest Stewardship Council (FSC).
Now, the Bambooloo product range also includes bamboo kitchen rolls, face wipes and reusable natural fiber masks, allowing consumers to further reduce their carbon, water and plastic footprint.
The latest product introduction is 100 percent natural fiber NAT: Mask.
NAT: Mask 3 + 1 Layer Reusable (non-surgical mask) is a light and airy reusable face mask made of a hybrid of three biodegradable natural materials: cotton, bamboo and silk.
Like most plastic waste, close to 75 percent of the disposable masks used end up in landfills or in the ocean. NAT: The mask aims to reduce the widespread use of plastic masks by producing a mask that is biodegradable and has high safety performance.
The outer layer is made of 100 percent cotton which is durable, breathable and shiny in particle filtration. The middle layer is 100% silk which is ideal for electrostatic filtration, while the inner layer is 100% bamboo which is naturally hypoallergenic, antibacterial and antimicrobial.
According to David, the company has been growing at an average rate of 250 percent in recent years, with the brand constantly innovating to create new products.
David told the Vulcan Post that whenever a company imagines a new product, the team starts with the main goal of reducing or removing as much disposable plastic as possible from the design idea and packaging solution.
“There has to be a reason why a product should exist at all, and we are testing a stressful idea against the market opportunities, scope and desires of consumers in this specific product space,” David said.
After these three steps, the idea will shift to sampling and pricing and packaging design, before production begins. Bambooloo works with pre-selected factory partners who are visited and inspected according to their own requirements.
Strong commitment to sustainability
In addition to its sustainable products, The Nurturing Co. he has also partnered with various organizations advocating for environmental protection.
For example, in April this year, he teamed up with Seven Clean Seas, an ocean cleaning organization that fights the plastic crisis, to deepen the positive impact consumers have every time they buy Bambooloo home care products.
As part of an initiative called the Urgense Project, Bambooloo has committed to removing one kilogram of plastic from the ocean for every 100 reels sold.
Nurturing Co. is also the winner of various awards in the field of entrepreneurship and sustainability. He won the inaugural award for best social enterprise in 2019 and the Social Impact award for the best Asian startup award in 2020.
We celebrate all of our victories, and it’s wonderful to have peer awards, our industry recognition for our efforts.
But the greatest successes we achieve are when a customer thanks us for what we do and how our products help them make changes in their lives. This is something very special and warms the soul, because it shows that we are correcting something.
David Ward, CEO and founder of The Nurturing Co.
Finally, the goal of a startup is to help as many people around the world as possible make the small steps of change needed for a better overall future and environment.
To achieve this at the highest possible level, it must reach as many markets as possible and build product values that already exist and are valued by its customers.
“We’ll continue to listen to what they need, deal with what concerns them and where we see the possibility of building better alternative products,” David said.
“Through this open and flexible product planning, we will build a true company with more products and with more markets.”
Credit for featured images: Bambooloo
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