People pass by the Xiaomi store in Beijing on January 15, 2021, while the company’s shares collapsed on January 15 after the United States blacklisted the smartphone giant and a number of other Chinese companies.
Greg Baker | AFP | Getty Images
GUANGZHOU, China – Chinese smartphone manufacturer Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, showed a new report by analytical firm Canalys.
Xiaomi had a 17% share in global smartphone shipments, ahead of Apple’s 14% and less Samsungs 19%.
“Xiaomi is rapidly developing overseas business,” Canalys research director Ben Stanton said in a press release, noting that shipments in Latin America grew by 300% year-on-year and in Western Europe by 50%.
The Chinese smartphone maker recorded year-on-year growth in smartphone shipments of 83% versus 15% for Samsung and 1% for Apple.
Stanton, however, noted that Xiaomi phones are still curved towards the mass market with the average selling price of their phones being 75% cheaper than Apple’s.
But the Beijing-based company is now trying to break into the top market. He launched it earlier this year Mi 11 Ultra, a premium smartphone starting at 5,999 yuan (928 USD). It also launched 9,999 yuan Mi Mix Fold, your first foldable phone.
That price range sets Xiaomi against Apple and Samsung in the premium segment. But domestic rivals Oppo and Vivo are also trying to break into the premium products market.
“It’s going to be a tough battle, with Oppo and Viva having the same goal, and they’re both willing to spend big money on marketing purposes to build their brands in a way that Xiaomi isn’t,” Stanton said.
“All vendors are fighting hard to secure a supply of components in the midst of a global shortage, but Xiaomi already has the following reward in mind: displacing Samsung to become the world’s largest vendor.”
Xiaomi profited from Huawei’s fight. Huawei was once the largest smartphone player in the world, but U.S. sanctions have cut the Chinese company off from critical stocks, including software and chips, causing a drop in its sales.
Although smartphones still make up the majority of Xiaomi’s revenue, it is trying to enter new business areas. In March, a technology firm announced plans to start an electric vehicle business and invest $ 10 billion over the next 10 years.
– Correction: This story has been updated to accurately reflect that this is not the first time Xiaomi has overtaken Apple.
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