The biggest MMA promotion in the world, UFC, may hit the market later this year and launch an IPO.
Article published Sports quoted information from two sources who asked to remain anonymous. A sports news report revealed that the UFC’s parent organization, Endeavor Group Holdings, had submitted confidential securities for an initial public offering to the Securities and Exchange Commission.
Details of the draft prospectus, such as the required market capitalization, volume and share price, are not known. Endeavor has not yet officially announced the move.
Launching an IPO would be a major milestone for the UFC after a record $ 4.02 billion in sales in 2016, and here’s everything you need to know about the company’s IPO.
Any of the three owners can claim a UFC IPO
Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital, led by WME IMG, are the primary owners of the UFC.
Starting August 18, 2021, any of the three owners may be eligible to claim the UFC go public. However, a UFC IPO can only be launched after an IPE for Endeavor.
Starting August 18 this year, any of the three primary owners of the UFC can exercise the right to claim that the company go public. It will be interesting to see if any of them exercise that right, and we will eventually get a UFC IPO soon after the IPE for Endeavor.
– John S. Nash (@heynottheface) March 18, 2021
The UFC IPO is actually the IPO of his parent company, which, in addition to promotion, also owns many other companies
The annual revenue is estimated to be more than $ 3 billion, the UFC’s parent company Endeavor Group Holdings is a global entertainment conglomerate.
They also own talent firms such as IMG and Willian Morris and produce films and events such as Miss Universe pageants.
The paperwork submitted to the Securities and Exchange Commission relates to the public offering of Endeavor shares, not the UFCs.
Endeavor first sought an IPO in 2019
Endeavor Group Holdings first tried to launch its 2019 IPO. Over 25 percent of Endeavor’s value comes from its ownership of the UFC.
According to Forbes, despite MMA it is no longer considered a taboo, it will only become a major sport. This raised investor concerns about the growth prospects of Endeavor, and the conglomerate later withdrew its IPO in September 2019 due to these concerns and market weaknesses.

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