Local SEO – How to Get Your Business Noticed in Local Search Results


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Whether you are looking to attract customers to your brick-and-mortar business or to your website, local seo brisbane is an important part of your marketing strategy. This type of search engine optimization is geared to a specific geographic area and includes on-page and off-page factors that focus on improving your business’s visibility in local searches. The difference between local and national SEO is that the keywords used are more specific to a particular region.

For example, if you are selling kitchen accessories in your boutique located in brisbane your target keywords would include phrases such as “wooden cutting board Brooklyn” or “ceramic bowl Brooklyn.” In contrast, national SEO uses keywords that are more generic to reach a broader audience.

Local SEO is a subset of organic or blue link search engine optimization that focuses on optimizing your business’s online presence to rank higher in local search results. Local search engine ranking is determined by Google’s algorithm that surfaces search results based on relevance, prominence, and proximity.

Relevance is based on the context of the query or keyword and how well your content matches that. Prominence is how well you stand out from other businesses and is influenced by how trustworthy, authoritative, and relevant your business information is. Finally, proximity is based on how close you are to the searcher, which is why local searches are so popular — they can help people find businesses that are nearby.

In addition to website content, there are many other on-page and off-page factors that influence local SEO rankings. On-page factors include ensuring your business is claimed and optimized on Google My Business, using location-relevant keywords throughout your site, and having quality onsite content including images, videos, descriptions, and other information. Off-page factors include citations (name, address, phone number) and backlinks. A backlink is a link from another website to yours, and signals that Google views your site as authoritative and relevant.

With the right blend of on and off-page strategies, you can improve your local SEO to increase the chances of appearing in the map pack and in regular organic search results. Remember to concentrate your efforts on the individual elements highlighted in this article, while also keeping an eye out for emerging trends and opportunities. With proper attention, you can grow your business’s customer base and enhance your brand awareness.


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