Given that many IG companies are popping up today, fresh, locally prepared cookies of various recipes are one of the things that Malaysians don’t miss. We’ve already shown some likes Chew My Booze i At least with cookies.
With this in mind, Amanda and her fiancé (called the Lord) researched and, to their satisfaction, realized that the cookie recipe they used to impress their friends was nowhere on the accounts of other homeowners.
With a few additional research and development and the moral support of friends, the couple launched Mr. Bakes at the end of January this year with a special ingredient – tahini. Tahini is a sesame seed paste that is a popular Middle Eastern spice and is not so common in Malaysia.
Good tahini it can be slightly nutty, creamy and salty, while bad tahini can be bitter, slightly astringent, dry and leaves a chalky feeling in the mouth.
Recipe found during studies abroad
When Amanda’s fiancé was studying abroad, his friend’s mother from the Middle East made some tahini cookies. He immediately fell for the prescription.
“She would put Tahini in everything because it’s a major component of their kitchen,” he shared with Vulcan Post. When he returned to Malaysia, his friend’s mother gave him her recipe and then he set out on his research and development with tahini cookies.
Today, this recipe is the sixth or seventh version of her original recipe. Over the years, he experimented with different butter, sugars, etc., until he finally came up with this current version.
Influenced by their entrepreneurial friends
“If you had told us a year ago that we would have a baking business at home, we would never have believed you. None of us thought we had an entrepreneurial spirit, ”admitted Amanda.
But the two of them have always loved hospitality and feeding others in their homes, whether it is hosting meals with games, donating bakery products, and so on.
Their friends were regularly given their culinary products, and one of them was their tahini cookies with chocolate sea salt, which have always been a staple of their cuisine.
“In the end, our friends, Aisyah and Puteri, said they wanted to pay for our cookies. Butter, owner and founder Really, a local fashion brand that includes size, wanted our cookies to be part of her Valentine’s Day gift set, ”explained Amanda and it was the catalyst for this home baking business.
The baking fiancé and the eating fiancé
All baking and research and development is done by The Mr., while Amanda manages everything else – social media, supplier and order management, packaging, logistics and looking for partnership opportunities.
“I’m not good in the kitchen, no one wants me to eat rolls or cookies,” Amanda joked. But her entrepreneurial talent lies in trying to help the business stand out in the oversaturated cookie market.
“Although many are familiar with pairing cookies and milk, I wanted to do something different. So I teamed up with For decisions and what resulted from that was the pairing of our cookies and their wine. “
Amanda works in PR, while Mr. she runs a media and entertainment platform, so managing a partnership comes naturally to her.
For now 2 flavors
For their cookies, they have The OG (their signed sea salt tahini with milk chocolate cookies) and The Darker Grittier Sequel, which is a similar version that uses dark tahini and dark chocolate chips instead.
The price of OG is 7.50 RM, while The Darker Grittier Sequel is 8.50 RM, and Mr. Bakes requires a minimum order of 4 cookies. There is also an option to get a combination of 2 flavors for RM48 with 3 flavors in a box.
Prior to this, they sold peanut butter and miso sand, another one of their unconventional flavors. However, it was a Raya special, so its production has been stopped for now. “Given the flavor profiles of peanut and miso butter, it really wasn’t at all smart to combine them into a cookie,” the gentleman said of it.
Be a part of family tea
Although he is now known for unconventional recipes, the gentleman is proud of his skills and traditional ones. They make buns that cost RM27 for a box of six, and are delivered with jam and traditional coagulated cream.
“Our customers shared with us that our pastries took them back to their time in British teahouses or family trips to Cameron Highlands, which was incredibly helpful to hear as feedback,” Amanda shared enthusiastically.
They currently see an average sale of about 100 cookies and 40 boxes of cakes each weekend (then they usually take orders). “Our orders are usually picked up every time there is a lock. People want to reconnect with family and friends. So they contact us and arrange for our cookies and cookies to be delivered as surprising ‘care packages’. “
“Once we had a customer who delivered rolls to himself and his mother so that they could drink tea through Zoom. That’s one of the best parts about how to be in The Mr. Bakes, to be a part of family teas “, Amanda recalled.
Playing a long game
While they always work on creating unconventional cookie flavors, they don’t consider themselves the an unconventional cookie hub. They explained that it was because they did not see that they were experimental.
“The idea with Mr. Bakes he has always baked cakes and desserts that are homemade and useful, but with a bit of a shift, so people can experience something new, ”shared Amanda and The Mr. for Vulcan Post.
While their sales are going well, the couple is worried about how they can still keep their customers interested and come back for more.
“Malaysians like to try everything new before moving on to the next new thing. From the very beginning, we realized that we need to keep our menu fresh and introduce new items seasonally. “Fortunately, they were quite lucky to have more regular customers who provided them with incredible support.
“I guess we’re doing something for sure,” they concluded gratefully.
- You can find out more about Mr. Bakes here.
- You can read about other cookie deals we’ve covered here.
Pictures shown: Amanda Khoo and The Mr., founders of The Mr. Bakes