Although there is a growing trend of e-commerce retailers appearing with original creations on sites like Poptron and Instagram, there are sellers who choose the opposite.
These types of e-commerce vendors typically resell items from the company to end consumers. They can work as shippers, wholesalers or as agents – basically resellers.
Through resellers, companies can much more easily expand their brand’s reach into new markets, allowing more people to access their products. One startup that wants to improve this process is Ejenkita, A SaaS platform that helps companies connect, recruit and conduct transactions with resellers across Malaysia.
More than a management platform
The milestone for the development of Ejenkita was given by co-founders Zariff Aziz and Faris Malik who noticed the difficulties of fellow resellers in finding the right product and brand for resale. Individuals exposed to resale opportunities could not compare all the available options to make the best choice for themselves.
It was also a challenge for companies that had to invest in targeted marketing / display ads to turn their audiences into resellers.
“This is an expensive exercise because resellers who apply are most likely not real job candidates for a number of reasons, such as a lack of passion in selling a brand or product,” the team explained.
Therefore, Ejenkita’s platform wants to provide both parties with visibility and availability of available opportunities by making information such as brand selection, products for sale, management team, vertical and much more easily accessible.
This is one of the ways Ejenkita hopes to stand out right now, you’ll have a hard time finding a local website that will serve as a real “directory” for reseller companies to choose who to work with.
Ejenkita also has a reseller management system, but that’s not what’s interesting about them, because there are similar names. ejen2u i Firesell already seems as such.
Ejenkita claims that it also differs in the manner of monetization, whereby no subscription or subscription fees are charged for using the service. Instead, sellers are charged a 2% commission for each transaction on the platform, a method he also accepted Ordersini, to reduce the barrier to entry for users.
Discouraging pyramid schemes
As the platform is free to use – no transactions have been made – one vulnerability I have noticed to Zariff is how this can open up ambitious resellers of malicious pyramid schemes and their recruiters.
He assured, “Pyramid schemes usually generate money from employment benefits. To ensure that this does not happen on Ejenkita, we will emphasize that companies generate money by actually selling physical products. “
The team added that Ejenkita will also set up guidelines on the site to alert users to pyramid schemes and enforce community rules that must be followed.
Starting from the popular market segments
Although not yet available to the public, Ejenkita has posted a roadmap there, stating it plans to launch its first official version in Q3 2021. To open an early access program in mid-July, Ejenkita is targeting employment in the F&B (snacks) and beauty market.
“Products in these two markets trade quite directly, sell quickly and have great potential for repeat purchases. These criteria would allow us to prudently test the commercial aspect of Ejenkita, while at the same time providing an incredible experience to our resellers, ”Zariff and Faris told the Vulcan Post.
With a focus on these two popular segments, the platform may be well on its way to achieving its 10,000 active users with RM40 million gross value of goods (GMV) by the end of 2022.
In the short term, the team is focused on getting its minimum sustainable product (MVP) just before its presentation to the public by September this year.
“In the long run, our vision is to build a strong platform led by a community that helps everyday people earn a living by reselling – not only in Malaysia, but also in neighboring countries,” the team envisioned.
- You can learn more about Ejenkiti here.
- You can read about more Malaysian startups that we have covered here.
Credits for prominent paintings: Zariff Aziz and Faris Malik, co-founders of Ejenkite