Shopping with a scientist: Support for sleep, focus and immunity in bite size


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the woman is sleeping

Shopping with a scientist

gerda endemann

Gerda Endemann, our senior director of science and research, has a degree in nutrition from UC Berkeley, a doctorate in nutritional biochemistry from MIT and a passion for picking cherries from our wellness store.

I have written and helped formulate many wellness products, and some of my favorites are goop’s soft chews. (Before they were available for sale, I met the right people in the office who would sample the test parts – as often as possible.)

The most important thing I will say today is: Knock me out, our chewing of mint and chocolate for occasional insomnia is back in stock. I missed him. Knock Me Out is a great crafted product and my favorite sleep assistant. It is a reliable delicacy of good taste that we look forward to before bed.*

The main ingredient in Knock Me Out is melatonin, which can be pleasantly powerful, so you may want to experiment with the number of chewing gums you take. I take half to one, but you can take up to two. Your brain knows what to do with melatonin: This is what the brain creates after dark to help regulate the sleep and wake cycles. But computer lights and screens can prevent your brain from knowing it’s dark.

Our super smart formulas also include tryptophan, the amino acid from which melatonin is made. And a good dose of vitamin B6, which is needed to catalyze the conversion of tryptophan to melatonin. As a bonus, tryptophan and B6 also support the production of serotonin in the brain.

If you’ve followed my stories, you’ll also know how much I love them Nerd Alert. I lost track (long ago) of how many times Nerd Alert saved me when I couldn’t concentrate on work. Filling coffee doesn’t do it for me: my heart rate and anxiety level can’t stand more than splashing caffeinated coffee in my morning without caffeine. So it was a big step forward to realize that Nerda’s warning after lunch helps me focus. I guess that shouldn’t be surprising, because the doses of caffeine and L-theanine are adjusted to the optimal focus and attention based on clinical research. And Nerd Alert tastes like café au lait.*

Rounding off the offer of chewing products has a blackberry flavor Perfect presence. As the name suggests, we made this for those who don’t want to miss the day. With organic elderberry extract and fermented yeast Epicor, Perfect Attendance is designed to support healthy immunity. Drink two of these delicious snacks at any time of the day, every day.*


  1. goop Wellness KNOCK ME OUT goop, $ 30 for 30 chews / $ 55 for 60 chews

    goop Wellness
    CHOOSE ME
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    BUY NOW


  2. goop Wellness NERD ALERT goop, $ 30 for 30 chews / $ 55 for 60 chews

    goop Wellness
    NERD ALERT
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    BUY NOW


  3. goop Wellness PERFECT PRESENCE goop, 30 USD

    goop Wellness
    THE PERFECT PRESENCE
    goop, $ 30 for 30 chews / $ 55 for 60 chews

    BUY NOW

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

This article is for informational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis or treatment and should never be relied upon for specific medical advice. To the extent that this article contains the advice of a physician or physicians, the views expressed are those of the cited expert and do not necessarily represent the views of the goop.


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