Talk about the beauty you should have


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As clashes over the legitimacy of the entire pure beauty movement erupt online, companies like goop and Beautycounter welcome the opportunity to address the facts – the steps they take in formulating without thousands of potentially harmful ingredients, transferring science around their decisions and pushing for changes in state laws . While the lemon-yellow bottle of hydrating vitamin C serum, berry lip balm with feathers finds a shine or super skin cream with amazing results enchant whether you care about purity or not, the science that supports them is powerful.

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“Let’s hope this reaction leads us to a healthy discussion of an issue that’s really worth talking about,” says Beautycounter founder Gregg Renfrew. “It’s about our health, it’s about transparency, i it’s about making something scientifically supported and beautiful. ”

To that end, pure cosmetic companies like goop and Beautycounter do everything from hiring PhDs help develop formulas and policies to advocate for change on Capitol Hill.

A choice of editors for stunning looking skin

Start with an eye cream that gives results because it smoothes the skin and fills the lines, smoothes the best-selling skin tone with SPF and applies concealer on dark spots or blemishes – the result is makeup-free makeup that flatters every skin tone.

“The root of the problem is in Washington, DC,” says Beautycounter senior mission vice president, Lindsay Dahl. “Some of the criticisms of pure beauty include the fact that there is no legal definition of ‘pure’ – and we think it should be, so we spend a lot of time trying to encourage members of Congress to help create the systemic change that is needed. What many critics don’t realize is that many marketing terms like “clinically tested,” “pharmaceutical,” “dermatologically tested,” “organic,” and “natural” also they have no legal definitions. We think that ‘pure’ should have a clear, real meaning – and in the absence of a government that determines this, we are transparent about what it means to us. ”Note: In goop we use many of these types of terms to describe the products we sell. We use the word “organic” to describe products with the USDA organic seal, we use “clinically tested” to describe products that have passed a third-party clinical trial (here, for example, are the clinical results of our GOOPGENES face oil), and we use “dermatological testing” to describe products that have been tried and approved by an independent dermatologist.

Transparency about what is found, for example, in a skin scrub that is transformed once a week or in a serum that looks like silk and gives results such as firming, smoothing and reducing lines and wrinkles seems simple enough, but even that leaves the consumer to it moves every ingredient on every label, instead of instructing the government to protect that consumer.

Making decisions about which ingredients to avoid is only a small part of considering what pure beauty can and should be; in goop, where we maintain some of the strictest clean standards in the industry, what works and what doesn’t evolve as new sciences emerge. It’s important how different pure ingredients can work together to make each other more powerful — for example, the physical scrub in our Microderm scrub helps chemicals penetrate and polish even more — it’s as important as understanding that the old argument of the beauty industry is that “Dose makes poison ”is not valid when talking about endocrine disorders (for some of them there are no safe doses). Even the way the ingredients are processed can affect their safety.

“Our ‘never’ list is important to us,” says Dahl. “These are ingredients that we think are not safe to use. We start with ingredients that other governments have banned for safety reasons, and then we look at studies – and more studies – and check out the science behind those studies. So just because there is one study that identifies an ingredient as a problem, we do not ban that ingredient automatically. An example would be the ingredient phenoxyethanol. There were two studies that people quoted around her, and the first study wasn’t even on phenoxyethanol, and in the second the science just wasn’t strong. That’s why we don’t ban that ingredient. On the other hand, soot, an ingredient in mascara and eye pencils, are something that makes us feel a strong sense of omitting our science-based formulas. And part of the support for science, with its own scientists and in partnership with some from Tufts University, remains open to new information coming. ”

Equally important for a clean mission, says Dahl, is the focus on sustainability (the new pink glass packaging from the Countertime blockbuster collection is not only elegant, but much easier to recycle. plastic) and the responsible source. “We’ve physically visited every mica factory we use,” she says (much of the mica in cosmetics comes from sources that employ child labor). “Pure for us means safe for the people in the supply chain and ensuring that our packaging works exactly on the ground.”

For critics who accuse the pure beauty movement of spreading fear, Dahl misses not a moment. “Fear?” she says. “The beauty industry is built on fear – the fear of looking old, or not old enough, or tired, or just not like everyone else. Being concerned about your health, the health of others and the health of the planet is something else entirely. ”

The most popular categories you will need to clean up with first

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Wondering where to add this to your routine? Do you have more questions about skin care? Send us a message at [email protected] for personal assistance.


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