Say aloud the words “La Double J” and “Ladurée” and immediately realize how inevitable the cooperation between the two companies was. The result – which must be the finest tea set of all time, not to mention a host of the best gifts ever – was designed by La DoubleJ in a tree of life pattern celebrating sacred femininity in beautiful, lush curls and a wildness of color explosion, hand-painted in Italian porcelain. The patterns continue well beyond the collection of twelve pieces (there are bowls, tea cups, saucers, aprons, jars with good charm and a magnificent teapot) on the matching boxes of Ladurée macaron. Of course, we had to get our hands on it all. Beneath the wide branches of blossoming cherry trees in Laduree’s Garden in New York City, we got all the details (and clothing inspiration) from Ladurée USA co-president Elisabeth Holder, who worked with La DoubleJ founder JJ Martin to create the collection.
“I knew JJ and I loved her clothes and her world,” Holder says. “We knew we wanted to do something together, so last year, just before the pandemic hit, we met in Milan at its showroom. We both thought about goddesses and female power, and she worked on this idea with the tree of life. I have twins and I just gave them these little medallions with an engraved tree of life – everything just fell into place. We were on the same wavelength. “
Martin’s Tree of Life explores the themes of motherhood, fertility, and the spiritual concept of the sacred female gender. “Feminine energy is mysterious, quiet, receptive, based on feelings,” says Martin from her base in Milan. “It’s not trendy in our culture, but now more than ever, it’s something we all have to cultivate within ourselves – regardless of gender.”
The two began work in the early stages of the pandemic. “It was such a weird year, but this is one thing that went so smoothly,” Holder says. “We could easily send things here and there. The process was a joy – meaningful and connected, more than just cooperation. “
Traditionally associated with fertility and abundance, the tree of life made sense for both brands: Since 1862, Ladurée has piled up a tempting dessert in his classrooms over a wonderfully candied sweet (the Chinoiserie-plastered space in Saint-Germain was the first classroom in Paris) and designed ever more complex boxes to accommodate macarons in all the colors of the rainbow. Since 2015, La DoubleJ has been celebrating maximalist patterns and colors in a fresh, increasingly modern way.
La DoubleJ’s dessert plates are already familiar (and an obsession), and we want every new imprint: The butterfly symbolizes rebirth; woven motif, sacred female circle; rose, seed of life; and the motive of the heart, openness. The moon represents a sleeping mother who achieves full splendor in her lunar cycle. They come in sets of two or a mix of six.
Sets of seven and thirteen macaroni come in ready-made boxes printed on La DoubleJ (you can only get them in Ladurée stores) or piled on top of dessert plates in Ladurée teapots. Beneath the cherry blossoms in the SoHo garden, the effect is enchanting. “We’re lucky to have this garden – it’s full of customers (we have 50 percent capacity open inside),” Holder says. “People want to celebrate.”
HOW WE SET THE TABLE
Spectacles without lemon balm, set of 6 pieces
goop, $ 160
R + D design lab
Luisa goodnight set
goop, $ 178
Pink glass jug
goop, $ 45