Two-wheeler and three-wheeler manufacturer TVS Motor Company has announced that it has entered ETG Logistics (ETGL) as a distribution partner for the South African market.
ETGL is a division of ETG (Export Trading Group), a global conglomerate present in 48 countries with experience in various industries.
As part of this partnership, ETGL will manage 30 dealerships for TVS Motor Company in South Africa. It will support TVS Motor with dedicated sales, service, spare parts and customer relationship management (CRM), including an assembly center and a training center in Johannesburg, the statement said.
An important market
“ETGL comes with rich experience, deep understanding and vast knowledge of the market. South Africa is an important market for us, and ETGL’s extensive distribution network, together with our shared ethos and values, makes them an ideal strategic partner. This merger with ETGL is a significant step towards expanding TVS Motor Company’s market presence in South Africa, ”said R Dilip, President – International Business, TVS Motor Company.
TVS Motor Company will launch products such as TVS Apache series, TVS HLX series, TVS NTORQ 125 and TVS Duramax Cargo in South Africa.
“This partnership will be of great help in adopting a series of mobility solutions that will respond to the specific requirements of different user groups in the country. The technological and quality power of TVS Motor Company combined with our strong understanding of the market will definitely create an impact on the mobility space in South Africa, ”said Rajeev Saxena, CEO of ETGL.
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